![]() ![]() ![]() ![]() You can also go old-school and physically draw your planogram with pencil and paper, or use programs like Photoshop or Google Docs to do it digitally. There are free and paid options available, although as with most software your paid options have more features. Thinking of having a crack yourself? A quick online search turns up loads of options for planogram software, which can walk beginners through the process step by step. While the roles aren’t the same, their goals are – to encourage sales. Haven’t got the cash to splash on a pro? Entrusting the job to your visual merchandiser is a great next step. Planogram (POG) merchandising is a strategy of using a visual plan, called a planogram, to designate the placement of products on the shelves of a retail store in order to increase sales. They know customer behaviour and sales goals inside-out, so it’s their job to make your store look good and perform well. ![]() If you’re a larger business with constantly rotating stock, engaging an in-house or contracted planogram specialist is a wise investment. Don’t get scared off by the level of detail required – while professional planograms are extremely in-depth, you can definitely go down the DIY route with a more simplified version that’s just as effective. No matter the size or scale of your retail operation, there is always a way to make a good planogram for it. ![]()
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